Released on: October 12, 2007, 9:08 am

Press Release Author: Eric R Holm

Industry: Industrial

Press Release Summary: Online personal safety retailer PersonalSecurityIsYours.com
have launched an extended product line within the personal security market to
include pepper sprays, previously used by law enforcement, for consumer users, as
well as introducing more high quality information on how to protect yourself against
attack and criminal victimization.

Press Release Body: MN, United States, 4 October 2007 ( ExpressPressRelease ) - -
Online security retailer PersonalSecurityIsYours.com have today launched an extended
product category which sees their existing catalogue extend to cover pepper spray
and stun guns for personal safety purposes.

The additions to the site look set to transform the retailer into a major player in
the security market, with a view to attracting a broader cross-section of the public
through its more diverse product catalogue. By offering more powerful security
tools to the public it is hoped that the overall impact on personal crime will be
significant.

The PersonalSecurityIsYours.com
website allows consumers to purchase a range of products for their own personal
safety, against attacks of a criminal nature down to bear attacks and simple outdoor
alarms. With a focus on customer service and above all consumer security,
PersonalSecurityIsYours.com is rapidly becoming a major player in the personal
security market.

In addition to the enhanced product range on offer, PersonalSecurityIsYours.com have
also published a large amount of information in the public security field, most of
which is freely available on their website, to help protect yourself from attack and
use the relevant equipment safely.

Eric R Holm of PersonalSecurityIsYours.com said the changes were part of the
retailer's commitment to creating a safe, crime free environment for its customers,
with a view to ultimately deterring criminals over the long term:

"At PersonalSecurityIsYours.com,
we feel passionately about the safety and security of our customers. It doesn't
take much to realize that the world has become a more dangerous place over the last
few years, with crime very much on the up especially within our major cities.
That's why we've extended our product line to include pepper sprays and stun guns
amongst other items. At the same time we understand that it is important to educate
our customers on personal security matters, and indeed the equipment we supply. For
that reason, we've taken the liberty of publishing significant personal safety
resources, free of charge, on our website."

PersonalSecurityIsYours.com has
been operating online for several years, retailing security products from police
batons to cell-phone shaped tazer stun guns, and is a respected authority within the
personal security industry. With personal crime on the increase worldwide, it is
being hailed as a one-stop shop for consumer protection against violence.

About:

PersonalSecurityIsYours.com is an online retailer of personal security products,
ranging from pepper sprays to stun guns for personal protection. In addition to
retailing security products, they also provide a range of free information for
consumers as to how their products should be used and how they can remain secure and
prepared for attack. Their website is quickly becoming a popular source of
information and supplies in the fight against personal crime and in maintaining
private security.

Contact:

Website: http://www.PersonalSecurityIsYours.com
Email: support@ PersonalSecurityIsYours.com

Web Site: http://www.personalsecurityisyours.com

Contact Details: Personal Security Is Yours
1928 77th Street West
Inver Grove Heights, MN 55077
1-866-220-0272